BRETT FARVE, THE SUPER BOWL AND THE 10 YEAR, 100,000 MILE WARRANTY.
In 2010 I was brought in to help build the agency InnoceanUSA and lead creative on the Hyundai brand. We started with
just a few people. 5 years later we built it to over 250. In the first 4 months we produced 12 commercials. This one ran on
the Super Bowl. Brett Farve was past his prime and would not retire. Brett and the Vikings lost in the final semi to go to
the Super Bowl. He did end up retiring in the fall.
In 2010 I was brought in to help build the agency InnoceanUSA and lead creative on the Hyundai brand. We started with
just a few people. 5 years later we built it to over 250. In the first 4 months we produced 12 commercials. This one ran on
the Super Bowl. Brett Farve was past his prime and would not retire. Brett and the Vikings lost in the final semi to go to
the Super Bowl. He did end up retiring in the fall.