THE FLAMING LIPS EPIC PLAYDATE AND THE SANTA FE LAUNCH
To launch the New Santa Fe on the Super Bowl we teamed up with the Flaming Lips to write an original song and to go
with us on a one day road trip “Epic Playdate.“ This crazy spot made it on on USA Today's Top 50 Best Super Bowl spots.
An entire 360 campaign followed with an incredibly epic microsite to launch the Santa Fe.
To launch the New Santa Fe on the Super Bowl we teamed up with the Flaming Lips to write an original song and to go
with us on a one day road trip “Epic Playdate.“ This crazy spot made it on on USA Today's Top 50 Best Super Bowl spots.
An entire 360 campaign followed with an incredibly epic microsite to launch the Santa Fe.
The Santa Fe "Epic Playdate" Strategy campaign continued with one of my favorite all time spots. Directed by Frank Todaro