MY HONDA POWER SPORTS HISTORY.
I spent 4 years running Honda power sports at Dailey. The brand perception and the work had become bland. With a bad
economy, a niche target for each product and a shrinking budget we had to create some miracles. Never have I worked so hard
and with such a dedicated team of passionate enthusiasts on an account. Consumers noticed the the change and Honda
became #1 in sales in the power sports category 4 years in a row on my watch.
I spent 4 years running Honda power sports at Dailey. The brand perception and the work had become bland. With a bad
economy, a niche target for each product and a shrinking budget we had to create some miracles. Never have I worked so hard
and with such a dedicated team of passionate enthusiasts on an account. Consumers noticed the the change and Honda
became #1 in sales in the power sports category 4 years in a row on my watch.