HYUNDAI EXPOSES THE COMPACT CONSPIRACY ON THE SUPERBOWL.
Have we been systematically programmed over the years to believe that less is more in a compact car? Hyundai believed you
deserved more in your compact so they introduced the new Elantra. A compact with more stuff, more power and more space.
To expose the Compact Conspiracy I came up with the idea of a mass public deprogramming on the Super Bowl. It worked,
the Elantra became Motor Trend’s Car of the Year and the best selling compact.
Have we been systematically programmed over the years to believe that less is more in a compact car? Hyundai believed you
deserved more in your compact so they introduced the new Elantra. A compact with more stuff, more power and more space.
To expose the Compact Conspiracy I came up with the idea of a mass public deprogramming on the Super Bowl. It worked,
the Elantra became Motor Trend’s Car of the Year and the best selling compact.
